AM Literature The Great Gatsby Quotes Flashcard

AM Literature: The Great Gatsby Quotes

Free Essays on Personalities

Personality types / The enduring characteristics of an individual's behavior, attitude, and feelings in everyday social situations make up personality. There are many influences on an individual's personality, including culture, genetic makeup, and early family life. Studies have shown that people with certain personality characteristics are more suitable for specific occupations or special activities. Personality studies can also reveal the relationship between specific types of personalities and the incidence of disease, divorce, and stress-related problems. There are many different theories concerning the nature and development of personality and the causes of personality changes. The ancient Greek physician Hippocrates believed that people behave differently because they have a predominance of one type of bodily fluid, or humor. According to this theory, people with calm or passive personalities have one dominant humor, while impulsive and temperamental people have a different dominant humor. In the 20th century, other classification schemes were advanced. The German psychiatrist Ernst Kretschmer thought that personality was determined by the person's body typesuch as plump, lean, or athletic. He suggested that short persons were more likely to be social, friendly, and lively. Both of these theories remain unproven. Major advances have been made through behavioral genetics, the field concerned with the relative influence of genetic and environmental factors on individual behavior. One approach is to study the personalities of identical (monozygotic) twins who have been separated since birth. Such individuals have the same genetic makeup but differ in the environments in which they are reared. In a related method of study, the personalities of individuals who are adopted from birth are compared to the personalities of their adoptive and biological parents. ... Free Essays on Personalities Free Essays on Personalities Personality types / The enduring characteristics of an individual's behavior, attitude, and feelings in everyday social situations make up personality. There are many influences on an individual's personality, including culture, genetic makeup, and early family life. Studies have shown that people with certain personality characteristics are more suitable for specific occupations or special activities. Personality studies can also reveal the relationship between specific types of personalities and the incidence of disease, divorce, and stress-related problems. There are many different theories concerning the nature and development of personality and the causes of personality changes. The ancient Greek physician Hippocrates believed that people behave differently because they have a predominance of one type of bodily fluid, or humor. According to this theory, people with calm or passive personalities have one dominant humor, while impulsive and temperamental people have a different dominant humor. In the 20th century, other classification schemes were advanced. The German psychiatrist Ernst Kretschmer thought that personality was determined by the person's body typesuch as plump, lean, or athletic. He suggested that short persons were more likely to be social, friendly, and lively. Both of these theories remain unproven. Major advances have been made through behavioral genetics, the field concerned with the relative influence of genetic and environmental factors on individual behavior. One approach is to study the personalities of identical (monozygotic) twins who have been separated since birth. Such individuals have the same genetic makeup but differ in the environments in which they are reared. In a related method of study, the personalities of individuals who are adopted from birth are compared to the personalities of their adoptive and biological parents. ...

Console Gaming in America Research Proposal Example | Topics and Well Written Essays - 1250 words

Console Gaming in America - Research Proposal Example Though it was exposed to many students who owned a computer but it failed to become popular because it was hard to mass-produce it since all computes were different. Throughout the seventies there was much advancement in the video game industries. On the other hand, as soon as one company launched a video game, the second company would just make a replica of it with a little modification. It was not later than 1972 when two men Nolan Bushnell and Ted Dabney, formed a company called the Atari Incorporated. Atari was responsible for the most famous video game ever created which was called PONG. It became a game that created a ladder for other video games to climb up in the market. The Japanese had created a game called the Space Invaders in 1978. This game was released in America and became the first shooting game. In 1980 Pac man was created, this was a non-violent game compared to Space Invaders. Finally the next big game that was released was Donkey Kong this game was released in 19 81 and was a platform based game. Donkey Kong was the first game that made platform games huge2. Video games did have their downfall and went on a decline in 1977 and 1983 but again they came back to its full form in the third generation of video games that built a firm foundation of gaming in the American culture. In 1985, video games bounced back to life when Nintendo released its 8-bit console, which was called the Nintendo Entertainment System (NES)3. In the late eighties and early nineties the Sega Genesis and Super NES were created. These consoles were in the fourth generation. This system made way for improved graphics and the game play was complex. 3D graphics was also introduced during the same period. The fifth generation of video games saw the launch of Play station, Nintendo 64 and Sega Saturn. Play station 2, X-box and Nintendo

Pagiarism and Paraphrasing Essay Example | Topics and Well Written Essays - 1000 words

Pagiarism and Paraphrasing - Essay Example Additionally, the student starts the sentence as the original sentence without the use of alternative words and relevant connecting words to make the idea original. In their submission, the student could have paraphrased the sentence as follows: given the fact that studies in the biomedical field demand strict obedience to the rules and regulations and the fact that several peers review studies under the field, it is still not enough to give full credit to a scholarly work without due diligence (Crossen, 1994). This sentence is original and much better and thus meets the acceptable standards of plagiarism because although it expresses the same ideas, it uses completely different wording. A second sentence in the passage that has some element of plagiarism in it is the last phrase that goes, ‘and â€Å"buffing† the results by showing them in the best light’. Evidently, the student has again lifted the whole phrase from the original text but has only adjusted the wo rding at a minimal level that still constitutes plagiarism. In a correctly paraphrased text, the student could have stated that ‘the biomedical scholars ought to present their results as they are and not alter them to suit the acceptable scenarios.O’Conner (2003) argued that the art of extensive writing and reading ought to be the hobby of any writer who wishes to excel in the field. Indeed, most writers tend to put information across some of which may not be palatable to some users due to their complexity or the unacceptability of the information relayed.... o the rules and regulations, and the fact that several peers review studies under the field, it is still not enough to give full credit to a scholarly work without due diligence (Crossen, 1994). This sentence is original and much better and thus meets the acceptable standards of plagiarism because although it expresses the same ideas, it uses completely different wording. A second sentence in the passage that has some element of plagiarism in it is the last phrase that goes, ‘and â€Å"buffing† the results by showing them in the best light’. Evidently, the student has again lifted the whole phrase from the original text but has only adjusted the wording at a minimal level that still constitutes plagiarism. In a correctly paraphrased text, the student could have stated that ‘the biomedical scholars ought to present their results as they are and not alter them to suit the acceptable scenarios (Crossen, 1994). Again, this is now more appropriate and can qualify as an acceptable paraphrase. References Top of Form Bottom of Form Crossen, C. (1994). Tainted: The manipulation of fact in America. New York: Touchstone, pp. 166-167. Assignment 2: Paraphrasing O’Conner (2003) argued that the art of extensive writing and reading ought to be the hobby of any writer who wishes to excel in the field. Indeed, most writers tend to put information across some of which may not be palatable to some users due to their complexity or the unacceptability of the information relayed. This notwithstanding, the writer should always ensure that their pieces of work are simple but precise as to convey their ideas in not only accurate manner but also appealing manner especially to their preferred readers. References O’Conner, P. (2003). Woe is I: The grammarphobe’s guide to better English

Discuss the relationship between modes of production (foraging, Essay

Discuss the relationship between modes of production (foraging, pastoralism, horticulture, agriculture and industry) and gender - Essay Example Some women, therefore, have endured a lot of difficulties and have performed different duties that include fetching water in rivers and dams that are far from their homes. Some take the sole responsibilities to feed the families despite having husbands. Some societies overburden certain gender, for example, with the pastoralists; the young men travel very far to graze the livestock’s while their fathers just stay behind to just rest and sleep at home. O’Hara (278) puts across that women seem to be at bar with men when they share duties with them. In most societies, men’s and women’s duties and responsibilities are strictly defined and one gender can’t undertake the task assigned to the other gender. Women duties are strictly women duties and the same is fair about men’s role. It used to be seen in both America and Europe that it is natural for women to be taking care of homes and caring for the children while men are the breadwinners of the f amily, that is how their cultures define gender roles (Brettell and Sargent 120). With the background of United States and Europe being industrial nations, men perform the difficult task of running the industries. Men are involved in manual activities that include running of the industries (Brettell and Sargent 121). ... Therefore, women were subordinate to women. With such situation, women suffer a lot because, even if their husbands abuse them, they have little options due to their dependency (Brettell and Sargent 120). In these societies of Europe and America that are predominantly agriculturally industrial, there was certain gender inequality; men were paid more for the same job which the woman did. Women also hold positions that are low with men taking the positions of managers and directors within industries. With men dominating having the decision making vote in these industries, they did little to fight for the rights of women. According to Brettell and Sargent (119) in their book titled â€Å"Gender in Cross-Cultural Perspective†, in spite of gender inequality such industrial countries have been labeled as the most egalitarian of human societies. Brettell and Sargent (120) break down four reasons for this division of labor: the variability in the supply of game, different skills requi red for hunting and gathering, incompatibility between carrying burdens and hunting, and small size of semi-nomadic foraging populations. According to O’Hara (278), both men and women in foraging societies enjoy equal status because women gathering contribute huge portion of family diet while hunting is sometimes not reliable. The gathering role taken by women helped elevate the status of the women in these societies. But according to Brettell and Sargent (120), in the societies that hunt and fish, the status of women is low. In fact among these societies, the role is not clearly defined according to O’Hara book. There are therefore several instances where women and men hunt and gather together taking the society to a notch higher in

Robin Hood Ethnic

Robin Hood Ethnic Introduction Robert Hood is an outlaw who lived in Sherwood Forest of England. The ethnic piece of literary helps to depict the culture and stories of the person. This research describes the life of Robert hood and ethnic mythology that includes the folktales, myths, legends, fables, poetry, etc. The stories of Robin Hood show him to be a legend and it no longer seems to be a history. Ballads (songs that state stories) related to the Robin Hood became popular in the 14th century. In the 15th century, robin was featured in games also. The main reason behind the survival of the Robin Hoods Stories is that his character is portrayed as an outlaw and rebel, which are striking characters, particularly those whose motive behind the rob is not for personal gain but for the cause of providing justice to the common people (Doel, 2000). Thesis statement: Ethnic literary plays a vital role in reflecting the culture, as in the case of Robin Hood, ethnic literary reflects his pagan culture. Mythology Mythological Robin: He became the most renowned part of May Games. He was viewed as the legend and became a celebrated part of the May Games. Robin was seen as a fabulous summer king who could successfully lead a procession. This linked the Robin with other legends of the forest. Legends: The story describing him would be literal as the tales depict the real figures from the history. Alteration has been made in the historical fact and that too in a creative manner. This has blended together numerous important precepts, which encourage the right living and moral conduct. The narratives consist of mixture of facts, which separates them away from the other stories in folklore. Robin used to spare the goods of the poor and womens were not harmed. As a result, he became popular among the common public (Potter, 1998). Fables: These are associated with educating the readers with the important truths in simple tales and usually provide a lesson or morale at the end. The story of robin is short and at the end depicts the truths, which are not easily seen in the every day life. Most of the characters in fables are the non-living objects and animals which show the human passions and interests (Blamires, 1998). Folk tales: these tales consider the adventures which are both fantastic and authentic. These are also referred as the simple stories that describe the evil and the good deals. Apart from this, these also act as a better source of teaching the values. In the story of the Robin Hood, he has been identified as wearing green because he was associated with the deep Green Man of folklore and art (Phillips, 2003). Myths: Myths represent the prehistoric and the oldest stories. By nature, they are realistic and holy. According to Robin, productiveness is known as foliage. Myths are of different types in nature. History behind the myth of creation is the formation of world; it is a real concept and also eases the complexity and secrecy of the creation of the world. Another myth deals with the adventure of the divinity and achievement of courage. These tales frequently have cyclic model in which facts are explained in the shape of sign and story to make clear the individual situation and the basis for his distress. Ballads: The description of ballad was based on Gest, which emerged in the 16th century, soon after the preface of issue in England. After that century, Robin is rewarded to the rank of nobleman. He is nominated as the Earl of Huntington, Robert of Locksley, or Robert Fitz Ooth. In the early hours of ballads, by difference, he was the associate of yeoman classes, who were ordinary freeholder having a small landed park. Culture The weapons and tools used by Robin Hood show his connection with ancient woodland and ethnic practices. His main weapon was bow, which was the weapon of Diana, virgin Goddess of the Hunt and his secondary weapons, the quarterstaff and sword, showed the manliness and tarot practitioners use it as an esoteric symbol. He used a horn to call his followers, which is related to recalling the hidden horns on his head (Hahn, 2000). The ritual followed in celebration of festivals like Beltane or May Day clarifies the ancient themes engrafted with Robin Hood fable. The myth of Robin Hood matches with some other myths and traditions of countries around the world. Robin Hood was expelled from community with his wife Marian and his lieutenant Little John like Rama in India. The Robin Hood story ponders the Ramayana. When Britons visited India, two cultures started to share their views, language and heritage (Hahn, 2000). The very old Proto-Indo-European myth got combined when the two cultures merged. Both were having two great archer heroes, Rama Robin. Apart from the Indo-European cultural similarity, there is one more character in Chinese novel. Song Jiang with his 108 followers carried a war against corrupt feudal system. Novels, films and songs developed Robin Hoods image according to their needs. Robin Hood has become a symbol who helped the have-nots by taking the surplus from the persons who owned the resources in excess (Potter, 1998). References Blamires, D. (1998). Robin Hood: A Hero for All Times. J. Rylands Univ. Lib. of Manchester. Doel, et al. (2000). Robin Hood: Outlaw and Greenwood Myth. Tempus Publishing Ltd. Hahn, T. (2000). Robin Hood in Popular Culture: Violence, Transgression and Justice. D.S. Brewer. Phillips, H. (2003). Robin Hood: Medieval and Post-medieval. Cornell University Press. Potter, L. (1998). Playing Robin Hood: The Legend as Performance in Five Centuries. University of Delaware Press.s

Marketing and Company Culture Essay -- Analysis, Deshpande and Webste

This paper explores the various aspects of marketing and company culture and how both are interrelated within a functioning organization. Specifically, focus will be placed on the definition of company culture, the definition of marketing, how company culture and marketing are related, implementing both effectively, and finally a discussion of companies with excellent cultures. First, in order to have a complete understanding the relationship between marketing and company culture, one must know how company culture is defined. According to Leo Sin and Alan Tse, â€Å"Corporate culture has been defined as patterns of shared values and beliefs over time which produce behavioral norms that are adopted in solving problems† (295). Additionally, Debra Nelson and James Quick define organizational (corporate) culture as, â€Å"A pattern of basic assumptions that are considered valid and that are taught to new members as the way to perceive, think, and feel in the organization† (556). Furthermore, company culture is important because it facilitates higher efficiency, communication and collaboration between employees (Sathe, 9). In summary, the culture of an organization describes and determines how an organization and its employees will function in various situations. Beyond a definition of corporate culture, one also needs to look at how a company functions from a marketing perspective. According to the American Marketing Association, â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (1). It can be seen clearly from this definition that marketing cannot be contained to merely advertising or a str... ...appos is another company recognized for a great culture and customer service. They have concentrated on maintaining the customer-centric view by pushing their marketing budget into developing customer service oriented culture and employees (Mickiewicz, 1). Both organizations have an understanding of the necessity of employee development and taking the viewpoint of the customer as Richard Drucker suggests. Through this research it can concluded that company culture not only affects and defines the company and the employees but marketing strategy as well. Furthermore, it would be beneficial to marketers and company executives alike for additional research to be conducted about how marketing can drive company culture and vice versa. However the empirical evidence of the numerous companies that already demonstrate excellent corporate culture and strategic marketing.

McDonald’s and Hindu Culture Essay

McDonald’s doing global business and their restaurants around the world. By 2003, the company had 30,000 restaurants in 121 countries. In the late 1990s, McDonald’s entered in India. Although India is poor nation, there are 150 to 200 million prosperous middle class population was attracted McDonald’s. However, there are unique challenges for McDonald’s. For thousands of years, India’s Hindu culture has revered the cow and do not eat the meat of the scared cow, also there are some 140 million Muslims in India, and Muslims don’t eat pork. To respect and adapt Indian culture, McDonald’s created an Indian version of burgers which are made from mutton and chicken. All foods are segregated vegetarian and nonvegetarian, due to many Hindus are vegetarians. Issue Statement. In 2001, three Indian businessmen living in Seattle are all vegetarians and two who were Hindus, they sued McDonald’s for â€Å"fraudulently concealing the existence of beef in McDonald’s French fries! Through some argument between Mac and Indian people, finally Mac admitted that it used a â€Å"minuscule† amount of beef extract in the oil. McDonald’s settled the suit for $10 million and issued an apology. However, news blaze abroad, Hindu nationalists onto the streets in Delhi, where they vandalized one McDonald’s restaurant, causing $45,000 of damage; shouted slogans outside of another; picketed the company’s headquarters; and called on India’s prime minister to close McDonald’s 27 stores in the country. McDonald’s Indian franchise holders quickly issued denials that they used oil that contained beef extract, and Hindu extremists submit McDonald’s oil to laboratory tests to see if they could detect beef extract. Problem Analysis and Justification * The main problem of the case is religion issue. Hindu culture has very strong belief because it has remained unbroken and largely unchanged for at least five thousand years. (http://www.atributetohinduism.com/Hindu_Culture.htm#Religion) Used the oil that contained beef extract is very serious matter for Hindus. * The case also involves the Mores of norm. Mores are norms that are seen as central to the functioning of a society and to its social life. (Charles W.L. Hill, 2005) There are many differences between cultures as to what is perceived as mores. In America, eat beef is widely accepted, but for Hindus that violate Divine Mother. * There is different culture between two countries. U.S is more individualism society against Hindu is more collectivism, so they walk together onto the street. * McDonald’s should not give inconstant argument that oil contained beef extract. This will make people un-trust of the company. Conclusions and Recommendations. With above problems analysis, the company should have some solution. Firstly the company must understand how differences in culture affect the practice of the business. McDonald’s knows Hindu do not eat beef and yet they still put beef extract in the oil, the reason may the company didn’t understand the Hindu culture clearly. Furthermore, the company can employ the local citizens to help them do business in particular culture. These factors also give other foreign fast food and retail stores a lesson when they first time entrance India. Actually McDonald’s can avoid Hindu nationalists paraded onto street and damage of the restaurant by block the news, because the company has settled the suit for $10 million, they can asked the court to block the news. For my opinion, McDonald’s not necessary go in very localizing taste. As McDonald’s say nowadays young generation enjoyed the â€Å"American† experience, so this is an advantage of McDonald’s doing American style but McDonald’s must be on continual guard against the particular culture. List of References. Charles W.L. Hill (2005), International Business, 5th edn, McGraw-Hill, New York. David A. & Stephen P (2005), Fundamentals of Human Resource Management, 8th edn, John Wiley & sons, Inc. NJ. Kotler & Armstrong (2004), Principles of marketing, 10th edn, Pearson Education International, New Jersey.

How to deal with coworkers you dont like

How to deal with coworkers you dont like It can be unbearable having to go show up every day and see someone who drives you absolutely nuts. It can be even worse if major parts of your workday involve interacting with this person. Before you reach a breaking point and say or do something you might regret, try a few of these helpful strategies instead. You can’t change someone’s personality, but you can find a healthy and productive way to deal.Don’t badmouth to your coworkers.Don’t let your hatred of this person spill into the rest of your work life or poison your other colleagues. This isn’t high school- it’s a workplace. Talking trash is a bad, immature look. Staying classy also means watching your body language, sighs, and eye rolls in that person’s presence. You might think you’re being subtle- or funny- but you’re not. Rudeness is never a good look.Kill with kindness.When in doubt, default to the most polite version of yourself. Fake it ’til you make it if you have to- acting sweet as pie might not come easy, but you’ll come across as professional. Try simple pleasantries: say hello or nod when passing them in the halls and say goodnight when leaving for the day. You can’t change someone, but you can change how you act around them and the energy you put into the world (and the workplace).Have a heart to heart.Some work antagonism is just due to a personality clash, which is hard to fix. But if have tension with someone because of one or two specific and heated incidents, that’s easier to fix. Your best bet is to hash it out. Ask your coworker to go to a quiet conference room, go for a walk, or have a cup of coffee. Bring up recent tensions and tell him or her you want to work together to move past them.  Who knows, you could end up having a fruitful work relationship- even a friendly one- if this sort of gamble pays off. If it doesn’t? Ask yourself how much worse off you would be for giving it a tr y.Don’t take it personally.Some people are just not worth your energy. Your coworker could be just plain incompetent- or a huge jerk. Either way, it’s not about you and it’s not worth letting annoyance get in the way of your work and professional growth. Focus on being a good person and a valuable employee- that’s why you’re at work.Think about all the energy you’re putting into hating this person. Or just being perpetually annoyed. Could you be doing something better with your time? Focus on yourself, your job, and the good you can do to counteract the rage this person drives you to! Remember, you can only control how you act. So act better. Every chance you get.Remember: you don’t have to like everyone.(And everyone doesn’t have to like you.) Sometimes you’re just going to run into people that you simply don’t quite jive with- it’s all part of being an adult. Vent at home to your loved ones if you must, t hen show up at the office every day, smile politely, and get your work done.

Critical Analysis of Elizabeth I

Critical Analysis of Elizabeth I Introduction This paper presents a critical analysis of the movie â€Å"Elizabeth I â€Å"produced by Shekhar Kapur, 1998 in UK (Kapur 2005). The film is also known as â€Å"The Virgin Queen†. It is imperative to note that the movie portrays the early years and reign of Queen Elizabeth I (Kapur 2005).Advertising We will write a custom report sample on Critical Analysis of Elizabeth I specifically for you for only $16.05 $11/page Learn More The author of this movie portrays the Queen as a character who has remarkable skills in leadership. On that note, this paper will examine how effective leadership has been portrayed in the movie. Through a careful review of literature and reflection from the movie, this paper will also seek to portray how a chosen leader should demonstrate effective leadership. A critical analysis of the movie The film â€Å"Elizabeth I† is visually interesting as it unfolds by portraying the creation of the Virgin Queen. T his makes the movie to appear more fictitious rather than one that highlights the history of Queen Elizabeth (Schumann 2012, p. 24). In the movie, the events began in 1554 during the reign of Elizabeth’s half sister. It commences by exhibiting excellent performance whereby Elizabeth is portrayed as a real woman ready to face impending challenges to establish her reign. Notably, the author develops other characters such as William Cecil and Francis who were the Queen’s main protectors (Schumann 2012, p. 30). These characters help her to struggle to power. Notably, the author of the film uses other characters to enhance historical accuracy and, to develop themes such as romance and melodrama within the scene (Kapur 2005). As the plot develops, the author portrays huge divisions that existed in the 16th century in Europe (Gillett 1999, p. 2). These divisions result due to religious differences and wealth. Therefore, Queen Elizabeth is being portrayed as a pragmatic leader due to her performance regardless of the religious and political divisions. As a ruler, she faces numerous challenges including a chronic coup plotted to overthrow her reign. It is important to note that the movie depicts dramatization of how the Queen succession took place and also captures the adventures that occurred some years after her reign (Schumann 2012, p. 34). Several years after her reign, the Catholics and Protestants were in conflict, a factor that made the Queen to be excommunicated. At this time, she allows Judaism though it was outlawed by the realm where the largest proportion of the population England was Catholics (Gillett 1999, p. 13). It is evident that the conflicts marked a turning point for the Queen where she tireless influenced the Roman Catholic leaders to allow religious settlement (Kapur 2005). From this point, one can argue that the Queen was very liberal and opposed religious prejudices.Advertising Looking for report on art and design? Let's s ee if we can help you! Get your first paper with 15% OFF Learn More Still in the scene, the issue of marriage has been addressed. Notably, most individuals perceive it as a preoccupation for success (Schumann 2012, p. 34). In the movie, the Queen deals with numerous marriage proposals though she fall in deep dilemmas on whom to be in love with. For instance, she could not get married to a foreigner since she would end up handing over her country’s rule to the foreigner (Kapur 2005). She even feared that if she got a local lover as her husband, he might have turned into a de facto king (Gillett 1999, p. 17). Therefore, she declined the issue and kept it to herself. She claimed that she was married to England (Kapur 2005). Notably, one can deduce that the Queen is a determined public servant who is boundless dedicated to serve her country. Needless to say, the movie has its legacy on the art and flexible development of politics and religion (Schumann 2012, 40). The reign of the Queen was engulfed by tremendous changes such as rise of new social class, conformity to state and religion. Nevertheless, the Queen emerges as a complex person, an individual with high level of intelligence that scholars could regard as a ruler in post modern monarch (Schumann, 2012, 50). A critical analysis of effective leadership as portrayed in the movie Gutted (2011, p. 27) argues that effective leadership begins with self-leadership. This implies that before any leader can think of leading a thriving enterprise, he must first possess and master self-leadership skills. Subtly, self-leadership employs premeditated plans in advance to ensure that the right action takes place at the desired time. Notably, some leaders are more naturally disciplined than others (Gutted 2011, p. 27). For this reason, there are those that struggle to boost their effectiveness in order to promote their professional will. Needless to say, self-discipline refers to the ability to contro l your time, resources, thoughts and emotions in such a way that you remain focused on the targeted goal. Hence, effective leadership is crucial in enhancing that leaders achieve the desired ends (Gutted 2011, p. 28). In line with this, is imperative to note that there are numerous ways can be used to assess the effectiveness of leadership portrayed by a chosen leader. For instance, one can evaluate the cognitive abilities of a leader to determine whether they can make a good leader (DuBrin 2010, p. 71). It is evident from the movie that the Queen was an effective leader. This claim can be supported by the fact that she is able to think and act rationally for the good of her country. For instance, she stands against religious conflicts and appeal to the Catholic Bishops to allow religious freedom in England (Gillett 1999, 12). On the other hand, personality can be used to assess whether a leader is effective. It is imperative to note that a leader should be impartial yet flexible (D uBrin 2010, p. 106). For instance, the Queen is able to silence her opponents though we find that she have got advisors.Advertising We will write a custom report sample on Critical Analysis of Elizabeth I specifically for you for only $16.05 $11/page Learn More Needless to say, an effective leader can be determined by his or her passion to perform a particular task and the flow of experience (DuBrin 2010, p. 141). Notably, one can deduce that the Queen had a passion to serve the country and had a good flow of experiences. For example, she declines getting married to both foreigners and local lovers in order to protect her country. Moreover, as the film ends, it sets a legacy on the Queens ability to safeguard the monarch to an extent that it can be considered as one of the post-modern (Gillett 1999, p. 14). That notwithstanding, the Queen demonstrates her ability to desert traditional thinking and employs creative strategies for the good of her country. Con sequently, she breaks the culture that certain religious doctrines are unacceptable in the realm. Therefore, it is arguable that she has passed the test as an effective leader. It is imperative to note that there are several attributes that one can learn from the movie on effective leadership. For instance, when considering whether leadership is effective or not, it is important to recognize who holds the power. For example, Queen Elizabeth was born in power. Moreover, during her time, the society she grew in upheld traditional values including monarch (Kapur 2005). Therefore, once she reigned into power, she modeled the impending values perfectly. In fact the film had demonstrated her ability and commitment to execute duties while upholding traditional values. It is definite that she successfully follows the rulebook with sober personality a factor that makes her to beat all odds. Succinctly, it is arguable that an effective leader should possess a sober personality (Willets 2011, p. 5). Moreover, effective leaders should have virtues that will enable them to interact with the subjects. These virtues include courage, wit, truthfulness, right ambition and good temper (DuBrin 2010, p. 173). In the movie, the queen is able to interact well with her protectors and other colleagues in parliament. After her reign to power in England she emerges as a mediavel Godfather who understands the nature of her power (Kapur 2005). She uses political machinations to bring everything in control regardless of few restrictions which engulfed her. As a leader, she finds herself trapped between religious conflicts among Protestants and Catholics (Schumann 2012, p. 30). Nevertheless through her wit and support from the council member she is able to solve impending conflicts. From this analysis if is essential that effective leaders should be gentle but hardy in order to achieve stability. This will also help them to exert authority effectively and become self-imposed. That notwiths tanding, it is essential to note that the Queen possess practical wisdom that enables her to effectively reign and enhance the wellbeing of her people regardless of challenges (Kapur 2005). Inline with this, effective leaders should have moderate temperance in order to ensure that they take reasonable risk for the good of the subjects.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, integrity is a virtue that builds trust and encourages people to consider ones leadership as legitimate (Willets 2011, p. 5). In line with this, it is imperative to note that virtues, values, morals are the sum total of an effective leader. Nevertheless, scholars argue that these aspects often remain elusive since cannot be defined but they can be demonstrated (Willets 2011, p. 5). In addition, it is essential to emphasize that competence and commitment are key ingredients that make a leader effective. For instance, competence determines what a leader can do. Contrastingly, commitment determines what an individual wants to do. Furthermore, combination of the two concepts influences the effectiveness of a leader. Needless to say, character or personality is also a key element and plays a central role in influencing leadership (DuBrin 2010, 202). Researchers argue that character influences what leaders reinforce, notice or value in the immediate environment (Willets 2011, p. 5). Moreover, character is crucial in making effective decisions. Research has shown that most mistakes committed by leaders have their roots on poor character development. Nevertheless, it is apparent that there is no perfect leader when it comes to character development (Pater 2011, 58). Evidence can be derived from the fact that majority of them end up making inappropriate decisions probably due to overconfidence. Some aspects in their characters bide their minds to an extent that they fail to consider important contextual variables. In this case, they are led by emotions that hijack their selfs of common traits include extroversion, neuroticism, conscientiousness, agreeableness and openness to experience (DuBrin 2010, p. 302). Notably, out of the five major domains there are other traits that are worth consideration. These include perfectionism, dominance, rigidity, impulsivity and persistence. Research has shown that all effective leaders have their own personal style of execu ting their roles in leadership (Endersbe, Wortmann Therrien 2012, p.8). Nevertheless, there are specific aspects which they share. For instance, effective leaders have commitments geared toward making their roles effective. This implies that they use the aspect to enhance teamwork, increase productivity and build cohesiveness in their respective areas. According to Endersbe, Wortmann and Therrien (2012, p. 8), commitment in effective leadership entails three components namely clarity, rhythm and stability. According to Pater (2011, p. 58), leaders hold certain values or belief which they find essential to enhance their leadership. Research has shown that such values influence decisions and individual’s behavior. Common values that act as a guidelines in the movie include harmony, equality, non-violence and freedom. It is notable that the Queen is interested and determined to see people living in harmony regardless of their individual differences. She fights against religious violence to ensure that every individual has equal chances to determine their fate without being prejudiced. Moreover, these values influence the queen’s emotion and her behavior towards numerous aspects such as religion, politics and social life as depicted in the scene (Schumann 2012, p. 25). It is notable that as a leader, there are certain times when events take place unintentionally or unexpectedly. For this reason, a leader should employ effective leadership style to deal with uncertainties (Pater 2011, 58). As a matter of fact, the movie portrays how leadership can influence people’s reactions. In the movie, the Queen represents the establishment of aspects that were perceived as dignified, old fashioned and preserved. Nevertheless, the author uses her wit to establish significant changes in the society such as Judaism that was regarded as offensive by the realm in England. In this case, the Queen emerges as a leader who represents freedom and modernization. In a shift of focus, leadership style is an important factor to consider while assessing the effectiveness of a leader. Most of the styles adopted by leaders reflect their altitudes and ability to contribute to change (Nielsen Daniels 2012, p. 383). It is imperative to note that certain styles of leadership also influence the level of motivation and commitments among leaders. In line with this, different situations require dissimilar styles of leadership in order to increase competence, productivity and the well-being of those who are being led. Notably, one of the common and most accepted styles of leadership is transformational type of leadership (Nielsen Daniels 2012, p. 383). One can argue that the Queen was a transformational leader who strived to transform her country. Additionally, an effective leader should be transformational and work towards positive change whenever deemed necessary. Research evidences have revealed that effective leaders using transformational style have high levels of commitment and motivation. Moreover, they are envisioned to elicit trust and loyalty to the subjects. This is evident from the movie whereby the Queen opts to remain a virgin to devote her loyalty to England (Schumann 2012, p. 37). Notably, by the time she was interacting with her lovers from the foreign country, she could have been influenced to change her mind. Nevertheless, she remained focused and motivated despite the fact that the men were noble and strong-willed to marry her. Another lesson that one can learn from the movie is the essence of encouraging dialogue and sharing information. An effective leader should be able to initiate dialogue and listen to constructive feedbacks from the subjects (Pace 2011, p. 64). Research has revealed that dialogue has intellectual stimulating effects and often leads to creative problem solving. From the film, the Queen is being advised by Walsingham on how to deal with her opponents. Consequently, the Queen takes ruthless ac tion to wipe out any form of opposition against her reign. He warns the queen that sometimes she should take unpalatable decisions which he refers to the â€Å"removal of head† (Schumann 2012, p. 30). In this case, the Queen does away with tedious political machinations and opt for lucrative strategies to wipe out her opponents. Nielsen and Daniels (2012, p. 383) point out that intelligence in leadership is displayed in the manner in which a leader depicts maturity in relationship skills. Intelligence emerges in the movie to be very important in leadership maturity because it aids the establishment of solutions to complex situations. Additionally, the aforementioned authors further describe intelligent leaders as those who influence others and inspire through their words, competences and actions. The article by Endersbe, Wortmann and Therrien (2012, p. 8) points out that intelligent leadership is key in modern society as it embraces core components that hold the society. Thes e include horizontal components and the vertical components. The authors of the article exemplify that the vertical element of intelligence is placeless, timeless, divine, sacred conscious and of high power. The horizontal element of intelligence embraces the understanding that leaders must be of service to human beings and everything else in the world. The best description that can be given to the leadership of Elizabeth as reflected in the movie is definitely placeless. From a careful review of literature, it is apparent that leaders’ behaviors influence the environment which they operate and the relationship they establish with their counterparts (Pace 2011, p. 65). In this case, leaders’ behavior affects effectiveness in the various roles being played. One can argue that the Queen had used classic styles of leadership behavior. This made her to be recognized as the Godfather of the medieval era. For instance, one can note that to some extent, the Queen was authorit ative though liberal. In this case, she retained her responsibility and authority. Needless to say, the fact that she was a protestant, she faced strict opposition by the Catholic nobles after ascending to power. Nevertheless, it is imperative to note that the nobles were horrified by the Queen’s reign in power to an extent that they began plotting against her (Schumann 2012, p. 44). However, the queen does not appear vulnerable but determined to hold power for good measure at all cost. In this case, the queen did not care about the magnitude of the public’s reaction to stop her opponents from ascending to power. She asserts her strength and authority to silence them. The ability of a leader to have great focus, articulate professionalism in his or her duties, and maintain high ethical orientation that generates both local and international preference act as some of the most important traits for an all time leader. Perhaps, the best description that can be used for Que en Elizabeth is that of a leader who lived well beyond her time due to her peculiar view points and leadership skills that have increasingly become the driving force to many. While the notion of democracy by most leaders has often been considered indifferent in the public realms, the depiction of high democratic ideals by Queen Elizabeth in the movie is quite moving. To rhyme with modern scholars’ consideration of Queen Elizabeth, Pace (2011, p. 64) cites her ability to maintain a clear future focus that facilitated his ability to transcend from level to another. From a leader’s perspective, Queen Elizabeth was perhaps one of the best learners, a consideration that greatly facilitated her ability to curve new leadership trends. As Schumann (2012, p. 44) indicates, situational leadership requires highly sensitive people who can relate the existing trend with the core demands in the society. A leader should be able to demonstrate the ability to assimilate change and cont inued improvement. According to Pace (2011, p. 64), leaders should be able to see and create visionary outsets that can effectively guide their subjects for the sake of sustainability. As reflected in the movie, leaders also need to express willingness to take key responsibilities. One of the greatest considerations that 21st century leaders can learn from Queen Elizabeth’s operations is her willingness and ability to take responsibilities. This was depicted by her devotion to achieve desired results for every citizen. Besides, she was persistent in search for ethics. According to ethical theories, a leader must be able to pursue what is good even when the chances of winning are very slim. Queen Elizabeth also demonstrated immense levels of cooperation and support for unity of purpose. In her leadership, she indicated that the need for cooperation and unity is very critical in achieving goals. During her leadership as presented in the movie, her roles yielded successes which were only possible through cooperation with other people. The important lesson here is that the ability of a leader is to be endowed with great focus, articulate in terms of effective leadership skills and also the ability to maintain high ethical orientation. In summing up, it is imperative to note that another classic style that makes a leader effective is the democratic aspect that enables one to delegate duties while retaining much of the authority (Rus, van Knippenberg Wisse 2010, p. 992). Research reveals that democracy in leadership promotes collective participation. According to Nahavandi (2006, p. 57), democracy in leadership fosters effective decision making skills. In most cases, this allows downward and upward flow of communication. From the movie, it is notable that the Queen had master spies who were her advisors. In this case, she could delegate certain activities to Walsingham and were done regardless of whether they were good or bad (Schumann 2012, p. 33). Neverthe less, it is important to note that past performance is likely to affect the effectiveness of the present and future leadership. In this case, an effective leader should employ traits that are likely to foster cohesiveness, responsibility and motivation (Pater 2011, 58). Case analysis table A brief explanation of the scene Leader characteristics and traits displayed in the film Internal and external environment Group member characteristics displayed Leader behavior and style The plot of the film begins by exhibiting excellent performance of Elizabeth I who is in a race to reign as a Queen in 1554. In the meantime, her half sister Mary is the current queen of England. In the scene, there are characters such as William Cecil and Francis, the Queen’s protector who assist her to ascend to power. In the meantime, there is a lot of romance and melodrama whereby suitors come to woo Elizabeth for marriage. Nevertheless, she declines the affairs for the welfare of her country, Eng land. Meanwhile, as the Queen steps into power, there emerge religious indifferences among the Catholic and Judaism dominations. Additionally, political challenges also ensue whereby some activists plot to overthrow the Queen of England. Nevertheless, the Queen beats all odds and emerge successful by putting off the political and religious insurgencies Passionate Self-confident Determined Witty Ambitious Gentle Even-tempered Competent Hardy As a woman, she is faced by inner conflicts on whether to get married or remain a virgin. In the scene, she gets into romantic relationship with numerous lovers though she declines the affairs shortly. Moreover, she feels that getting married to a foreigner is like selling her country to a stranger. In line with this, she fears that a domestic husband might turn out to be an aristocratic king. Therefore, she eventually decides to remain unmarried for the sake of her country. On the other hand, she faces numerous challenges in the political arena. Some activists plot to overthrow her government. Nevertheless, she is witty enough and her supporters help her to remain in power. The group of characters in the scene has been displayed as supportive, helpful and determined to help the Queen to have an easy time in her reigning period. For instance, Walsingham, Francis and William Cecil protect and advice the queen on matters related to power The Queen uses a pragmatic leadership style. In this case, her behavior is influenced by the nature of the case at hand. For this reason, she remains flexible and impartial. Moreover, her leadership style is situational since she takes measures depending on the nature of impending situations. Needless to say, her performance and behavior are influenced by the situations surrounding her at that time. Recommendations On analyzing the case in the film, the following is a list of recommendations that can be used to boost the level of leadership performance. One should evaluate the level of se lf-leadership in a leader. This should be determined by the nature of professional skills. One should also analyze the level of personal efficacy and discipline to determine the leader’s effectiveness. Notably, the major benchmark in the analysis determining one’s ability to control time, thought, emotions and other resources. It is also imperative to consider and analyze both the external and internal factors. In this case, one should analyze their benefits and how they are likely to influence leadership. Moreover, one should consider the source of power for any given leader. Understanding and critically analyzing the group members’ initiatives and their individual potential. Needless to say, one should identify and analyze the qualities and traits held by a particular leader. By so doing, it will give room for further improvement. One should also try to understand how certain virtues, values and morals affect leadership It is also vital to examine the professi onal will, goals and objectives of a leader. References DuBrin, J. 2010, Leadership: Research Findings, Practice, and Skills, Cengage Learning Inc., Mason. Endersbe, T. Wortmann, J. Therrien, J. 2012, ‘Three Commitments’, Leadership Excellence, Vol. 29 no 4, pp. 8-13. Gillett, K. 1999, Elizabeth: Too Much Fiction in This Historical Tale. Web. Gutted, G. 2011, ‘Great Leadership Starts with Leading an Organization of One’, Agency Sales, vol. 41 no. 11, pp. 27-29. Kapur, S. 2005, Elizabeth I. Web. Nahavandi, A. 2006, ‘The art and science of leadership’,Pearson Education, Inc., Upper Saddle River, New Jersey. Nielsen, K. Daniels, K. 2012, ‘Does shared and differentiated transformational leadership predict followers working conditions and well-being?’ Leadership Quarterly, vol. 23 no. 3, pp. 383-386. Pace, A. 2011, ‘Leading development solutions for todays leaders’, T + D, vol. 65 no.12, pp. 64-67. Pater, R. 2011, Ã¢â‚¬Ë œ12-Step Leadership’, Occupational Health Safety, vol. 80 no. 11, pp. 58-67. Rus, D., van Knippenberg, D. Wisse, B. 2010, ‘Leader power and leader self-serving behavior: The role of effective leadership beliefs and performance information’, Journal of Experimental Social Psychology, vol. 46 no 6, pp. 922-932. Schumann, H. 2012, ‘Elizabeth Film and History’. Web. Willets, A. 2011, ‘How you can become a better leader’, Public Relations Tactics, vol.18 no10, pp. 6-8.

Compile a report evaluating how a National Governing Bodys Sports Essay

Compile a report evaluating how a National Governing Bodys Sports Equity Policy conforms to the guidelines set out by Sport England - Essay Example In order to eliminate the inequalities that exist within the sport traditionally Sport England has brought out the Equity Guidelines for the governing bodies which contains, apart from a five stage inclusion plan, specific advices on race, disability and gender to the effect that sports activities should be extended to all the people without any discrimination. The guidelines also deal with the provision of opportunities for ethnic minority communities, disabled people and women in sports activities. This paper envisages bringing out a report as to whether the National Governing Bodies formulated by the Sport England are following the equity guidelines prescribed by the parent body in the promotion of sports activities, specifically the National Governing Body covering the sport of Football (Soccer). It is an established principle that all the governing bodies have ethical, moral and business responsibility to plan and provide equal opportunities to a wider range of participants. Keeping this idea in view Sport England has issued guidelines governing the sports equity to be followed by the governing bodies. ... gender, and aspirations of all the different priority groups." As distinct from the 'equal opportunities' 'Sports Equity' covers a wide range of activities and issues connected with sports like participation and membership, service delivery, selection of voluntary committees and appointment of voluntary coaches. Sports Equity principles provide a number of benefits to the society in general. The Sport England Equity guidelines detail some of these benefits which are: Fair and effective employment practices to all segments of the society Enhancement in the revenue by increase in the number of members Provision of services to the needy customers and members Availability of an enlarged forum of professional assistance from able administrators, leaders. Coaches and managers Improved public image as a professionally organized and forward thinking organization Increasing the representation of all communities in the various positions of committees, volunteers, staff, management and executives 3.0 National Governing Bodies: As per the definition provided by Deloitte & Touche - Investing in Change p9 a National Governing Body is the one which carries out most if not all of the following functions: Sets out and implements the strategic vision and direction for the sport; Promotes the sport; Manages the rules and regulation of the sport, including anti-doping procedures; Manages the sports officials; Establishes and maintains links with the sports' international representative; Encourages participation; Develops talent, including elite athletes; and Organises and hosts competitions. 4.0 Stages to the Planning Process for inclusion of Equity Guidelines: In order that the Sports Equity Policies are effectively implemented the Sport England organization has prescribed five

Development of a marketing plan in relation to a product, my choice of Essay

Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company - Essay Example Basically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers’ specific needs and wants. Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Table of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 2.0 Main Purpose and Marketing Research Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 3.0 External Marketing Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 3.1 Environmental Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 3.1.1 Political Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 3.1.2 Economic Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.. 5 3.1.3 Social or Socio-demographic Factors †¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 5 3.1.4 Technological Factors ..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦. 6 3.2 Competition Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3.3 Target Customer Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 4.0 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ... 8 5.0 Marketing Programme †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 5.1 Product †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 8 5.2 Branding †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 5.3 Promotion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 5.4 Pricing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5.5 Distribution †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 6.0 Implementation Schedule †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 7.0 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Appendix I – PEST Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Appendix II – SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦ 14 – 17 Bibliography †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 – 21 1.0 Introduction In preparation for the upcoming 2013, Nissan Z-sports car made a dramatic come back to the market with its 370Z (Star Motoring 2012). To enable the company increase its ability to sell this particular sports car model, a marketing plan will be presented on behalf of the company. 2.0 Main Purpose and Marketing Research Objectives The main purpose of this marketing research plan is to enable the company increase its total net revenue by up to 10% over the next 6 months after 370Z is sold in the market. The main marketing research objective is to apply different marketing theories in the case of Nissan. In response to the main purpose of this study, the following research